Marketing Yourself Online

In the business world, marketing is the art in which companies interact with, and cultivate relationships with customers. Target marketing is the process of pinpointing and identifying the specific audience your brand and company want to reach. The same approach is useful in the world of dating; marketing yourself when online dating is all about attracting the right people with the hopes of developing a relationship.

Here at Premier Match we often coach clients on how they should “market” themselves online. Here are just four tips that we would like to share with you that we feel will best help you when marketing yourself on dating websites:

1. Be Authentic – present the real you, meaning have a high quality profile picture that shows your entire face. Fill out your profile completely but without divulging too much personal information, and tell the truth!

2. Keep Your Profile Short & Sweet – Bear in mind that too wordy of a profile will cause someone to skim through it and possibly not read the key points that you are trying to share.  Pare it down as best you can and only keep what is absolutely necessary.

3. Be Personable- pokes, winks, and too much too soon makes the experience cold. Use the dating site to communicate in complete sentences, not with winks or even texts. And, take your time.

*  Attention Gentlemen seeking Women – Please note that women feel a lot more comfortable arranging a date with you when you’ve given them a bit of time to get to know you a little.
* Attention Ladies seeking Men-  Please don’t try to find out everything that you can about a person via email before you decide to meet. If you’re interested, say so, and try to make it a point to meet the person after about 3-4 email exchanges to see how things go.

4. Cut your Losses – it happens, rejection, no sparks, no interest. No matter how much preparation you did, sometimes real-life relationships just don’t pan out. If that happens, be grateful for the experience, cut your losses and move on. Don’t let your fear, hurt, etc. get the best of you and cause you to lash out, speak poorly of, or act childish.