Philadelphia Inquirer/ Philadelphia Daily News
Philadelphia Daily News
Valentines: Time to make that love Connection! Matchmakers’ New Game: Give clients a Redo.
“Seems the old world matchmakers of a by-gone area have changed a lot. Today’s paid-for couple-creators are no longer simple setter-uppers. They’re full service pros with the savvy to find you a date by aiming to change how you date, how you behave – even how you see yourself. Premier Match takes a more corporate approach to improving clients’ luck in love. By offering the trademarked PM 360, daters can receive critiques on feedback after three dates. The information provided can help a dater understand how they are coming across. Whatever the strategy, changing a single person’s attitude can be a tough part of the job however Premier backs up their process by stating the 360 sessions are instrumental and have helped many clients with their dating behavior.”
Small Businesses - Big Dreams
"There's a big business competition happening in Philadelphia for local female business owners, the nonprofit Count Me In for Women's Economic Independence, M3 1000 has had 30 competitions throughout the United States over the past six years. Of 261 total award winners, 28 percent are now at $1 million or more in revenue. Christie Nightingale, founder of Premier Match, a high-end matchmaking service, won the contest in New York in 2006. At the time, Premier Match had offices in Philadelphia and New York and since then has branched out to include Washington DC and affiliates in Los Angeles and London. Nightingale, who was invited to judge this year's Philadelphia competition supports the organization whole heartedly. "This organization embraces that we branch out and meet other female entrepreneurs. While each of our businesses are unique we still go through the same challenges. With the M3 organization we can network, collaborate and offer each other support which is very therapeutic," Nightingale said in extolling the M3 1000 experience."
At Least one Industry's Flush: Matchmaking Reaching out in Tough Times.
"Though thinner wallets might make flowers, rings, and fancy dinners tougher to afford, the sour economy seems to have set the stage for misery's perfect antidote: company...and the industry dedicated to making matches is getting a lot of love. Premier Match, a service with offices in Philadelphia, New York, and Washington, has signed up nearly double the number of new clients this year in comparison with the same time period last year. The rise in dating is no paradox, said various industry members, like Premier Match. Premier believes the correlation boils down to two things: Those still employed are working longer hours and are exhausted thus willing to outsource their search for companionship; and the unemployed, with new time on their hands, are able to make finding a mate their priority - despite a sizable price tag. "The recession is marked by a sense of anxiety. People are gloomy, depressed, and anxious, and research certainly indicates that under those circumstances, social support is enormously important," Premier reps stated."
"Old-Style Matchmaking Supplies a Personal Touch
There is a rising trend of people who are shutting off their computers and turning to professional matchmakers to help them find Mr. (or Ms.) right. In the last five years, Premier Match, a matchmaking company with an office in Philadelphia, has seen its Philly-based clientele almost double, from about 1,000 clients in 2003 to over 2,000 in 2008. Matchmaking, said Premier Match owner Christie Nightingale, is ‘recession-proof.’ ‘All you see around you and read about is how we are in an economic crisis,’ Nightingale said. ‘But we are on target for record sales. Normally we average 20 to 25 new clients a month.’ By the third week of October, the office had signed up 40 clients for the month.
Premier Match’s services are very personalized, matching clients based on physical preferences, lifestyles, energy levels and future goals. ’Because we get to know our clients so well,’ said Nightingale, ‘we are able to match people with individuals they might not have been interested in had they been using an online service.’"